Well it should seem
rather self evident in a technology age, why you would want
your business to have an extension to the world wide web.
However, if you are still thinking about making the leap and
are not quite sure why yet, we have a few reasons to help
you understand why online business is so important. Many
times smaller companies restrain themselves from
technological growth due to funding, but as cheap as it is
to create and maintain an online presence this is no longer
a valid excuse.
I cannot think of a single business that in some way would
not benefit from creating a web presence or putting up a
simple website. Some businesses can even streamline day to
day operations by making use of a intranet and internet
marriage. This allows for many companies to have real time
inventory, ordering and much more. No matter big or small, I
think your business needs to be online!
If your business is not online after you are done reading
this article, I for one, will be surprised!
There are many
benefits to having an online business presence. Local
businesses are some of the last to come online and many
times do not think that they need to be on the internet. If
you think that there is no reason to put a local business
online or don’t think that there is a market for your
companies services outside of a local market, we beg to
differ. Even small Mom and Pop Shops can really get a big
return from taking their business to the web. You don’t have
to be in the technology field to take advantage of it.
So that being said lets get to the top 10 list!
Top 10 Reasons To Put Your Business Online
1. Establish a Presence – There is
no faster way for a new business to get the word out and
begin establishing a strong presence that starting it’s own
website. You can branch out from here obviously, but having
your own legitimate website can make your new business real
and further brand your existing business almost immediately.
2. Networking – Putting a business
online will allow you to start networking with other like
minded businesses that you would have never otherwise been
in contact with. Networking online is one of the biggest
advantages for business people of all kinds.
3. Extend Store Hours – This is
the easiest and cheapest way to make your business available
to the customer 24×7 with out having to pay for a full time
staff. If you want to better serve your customer by allowing
them to do business with you at their convenience, going
online is a must.
4. Sell More – Yes, believe it or
not there are people who actually prefer to buy online and
you may already be loosing sales to these guys and not even
know it. This is just one example of many, there are endless
methods to generate new sales and leads online, so why not
take advantage of them?
5. Reach Special or Local Market –
You can refine the traffic to your site in such a way that
you can make yourself available to the people in your own
community or that have been looking for your “widgets” and
did not know that there was a business close to them that
6. Customer Feedback – Taking your
business to the internet is a quick and painless way to get
feedback from your customers. This is much better than
having a mad customer come into your place of business,
7. Make Rich Media Available –
Most businesses do not have a way to get video, sounds and
pictures into their customers without spending money on dvd
or other media to mail out. The internet provides a simple
and effective method to deliver rich media right to the
customer that is also very cost effective.
8. Reach Global Market – Not all
businesses are looking to expand, but if you are, this may
be a great way to enter the global market for pennies on the
dollar. The internet even helps break down the language
barrier using modern translation software.
9. Sales People Contact - Using a
website can be a great way to use a single hug to
communicate with salespeople countrywide or even globally.
10. Test Market – There are many
ways you can take advantage of online technologies to run
test markets and you will find you can get results from your
testing much faster and cheaper than real world testing.
There are many more reasons that can be of huge benefit, but
these are the ones that stick out to me. Hope you enjoyed
the information here,
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